Particularly jarring are the latest slew of Old Navy ads. First, it was a series themed around back to school that starred the 'kids' of Beverly Hills, 90210. That show missed me by just a few years, the purview of say, my best friend's older sister. And she's married with a kid now, so it makes sense that the store is looking to push her pop culture buttons to get her to make her clothing purchases there.
But now, now I see the Backstreet Boys providing the soundtrack to a parade of skinny jeans in a rainbow of colors:
But now, here are a much older gang of Backstreet Men, as it were, putting their catchy chorus back into my head while reminding me that I have entered the second phase of my sellability as far as companies are concerned. Now I am not the teenager with allowance to spend on CDs and magazines. Now I am the young adult, possibly with a family and buying trends for them as much as for myself.
I know it's a little weird to be demarcating the stages of my life based on what I'm being sold and how, but it's a big part of the cultural context. Plus, I can't help but get a little meta about myself. It's the liberal arts student in me.